Eye On Idea
Web Development & Digital Services
Overview
The Challenge
Creating a complete freelance business brand from scratch with no existing reference points, building everything from visual identity to service offerings while establishing credibility in web development services.
The Solution
Built a modern, professional website emphasizing integrity, quality, and modernity with clear navigation, strong accessibility standards, and GDPR compliance. Developed comprehensive service offerings including web development, hosting, domain handling, custom domain email, and ongoing support.
The Outcome
Successfully launched Eye On Idea as a full-service web development business serving small to mid-sized companies, with first client (Tegetec) secured. Achieved exceptional Lighthouse scores (97, 100, 100, 100) demonstrating technical excellence.
Key Metrics
97
Lighthouse Performance
Near-perfect performance score
100
Lighthouse Other Scores
Perfect accessibility, best practices, and SEO
Sept 2025
Business Pivot
From QA to full web development services
Technologies
Process
Research & Foundation
Founded Eye On Idea in February 2025, initially focusing on QA work for W3schools. Conducted extensive research into hosting solutions, GDPR compliance, and security standards to establish a solid foundation.
Brand Creation
Created complete brand identity from scratch with no client briefs or existing assets. Developed visual identity emphasizing integrity, quality, and modernity while maintaining professional tone and readability.
Website Development
Built modern, professional website with Nuxt 4 focusing on accessibility, GDPR compliance, and performance optimization. Implemented clear navigation and professional design system.
Business Pivot & Growth
Pivoted from QA services to full web development in September 2025. Expanded service offerings to include hosting, domain handling, custom domain email, and ongoing support for small to mid-sized companies.
Challenges & Solutions
Building Without Reference
Problem:
Creating a complete business brand and website from blank slate with no client input or existing assets to build upon.
Solution:
Relied on personal vision and extensive industry research to develop cohesive brand identity and service offerings that meet market needs.
Solo Execution
Problem:
Managing all aspects of business creation, branding, design, development, and deployment as sole founder and employee.
Solution:
Systematic approach focusing on one area at a time while maintaining high quality standards and technical excellence throughout.
Results
Eye On Idea successfully launched as a full-service web development business with exceptional technical performance and first client secured. The professional brand identity and compliant infrastructure positions the business for growth in the small to mid-sized company market.
- Lighthouse scores: 97 (Performance), 100 (Accessibility, Best Practices, SEO)
- Successfully pivoted from QA to full web development services
- First client (Tegetec) onboarded with successful project delivery
- Complete brand identity created from scratch
- Full GDPR compliance and security standards implemented
Key Learnings
- Creating for yourself requires more time without client direction or reference points
- Extensive research in hosting solutions and compliance pays off in credibility
- High technical standards (Lighthouse 97+) demonstrate expertise to potential clients
- Professional design and clear service offerings are essential for small business credibility
Gallery
Next Steps
- Expand client base beyond Tegetec
- Develop case studies from completed projects
- Build content marketing presence
- Establish recurring revenue through hosting and support services
Interested in working together?
I'm available for freelance projects and collaborations. Let's create something great together.
Get in Touch